The Government Tobacco Control Plan launched on 9 March 2011 sets out the next phase of tobacco policy in England.
The Plan includes clear goals to reduce adult smoking prevalence from 21% to 18.5% by 2015 and to reduce smoking rates among 15 year olds from 15% to 12% by 2015 and to reduce smoking in pregnancy from 14% to 11% by 2015.
The Plan also commits to ending the display of tobacco products in large shops in England by April 2012, and in small shops by April 2015.
The Plan can be found on the Department of Health website here.
See the Department of Health's press release here.
See the Department of Health's Smokefree legislation evidence review here.
The Smokefree Action Coalition welcomes the comprehensive, evidence-based Plan, which includes ambitious, yet achievable, goals to reduce smoking rates among adults and children. The main measures set out in the Plan include:
- Running effective marketing campaigns to motivate tobacco users to quit and signpost them to support
- Encourage the provision of local stop smoking services, with a focus on reaching high-risk groups
- Reducing the affordability of tobacco through taxation and measures to reduce illegal sales.
- Closing off the remaining routes for tobacco advertising and promotion by putting tobacco out of sight in shops and moving towards plain packaging of tobacco products.
The Tobacco Plan includes a commitment to look at the evidence in support of plain packaging of tobacco products. Look here (pdf) for the latest evidence on plain packaging from ASH.
Point of sale of tobacco products
The Tobacco Plan acknowledges that the display of tobacco products can promote smoking among young people and can undermine the resolve of smokers trying to quit. It commits to ending the display of tobacco products in large shops in England by April 2012, and in small shops by April 2015.