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The Government's tobacco control strategy launched on 1 February 2010 heralds the start of the next phase in tobacco control in England. The new strategy includes ambitious, yet realisable, goals to dramatically reduce smoking rates among adults and children.
The primary goals are to:
• Reduce smoking among 11-15 year olds from 6% now to under 1% by 2020
• Reduce adult smoking from 21% now to under 10% by 2020.
Key measures contained in the strategy include:
• Reducing exposure to children from secondhand smoke through targeted campaigns highlighting the benefits of smokefree homes and cars and a review of smokefree legislation in 2010
• Further strengthening the NHS Stop Smoking Services, and providing new routes to quitting for smokers unable to stop abruptly
• Increased investment to further drive down tobacco smuggling
• Sustaining high levels of spending on marketing campaigns to encourage smokers to quit
• Implementation of the retail display ban and ban on sale of tobacco from vending machines in the Health Act 2009.
The strategy can be found here on the Department of Health website.
See our press release here.
See the Department of Health's press release here.
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